Fujifilm developed our first mirrorless digital camera in 2012, the FUJIFILM X-Pro 1, equipped with a proprietary image sensor, image processing engine, and Hybrid Viewfinder.*1 Our first medium-format mirrorless digital camera, the FUJIFILM GFX 50S was relased in February 2017, and shipped with an approx. 1.7x medium-format (43.8x32.9mm) FUJIFILM G format image sensor equivalent to a 35mm full-size image sensor.*2 In June 2019, we innovated another mirrorless digital camera FUJIFILM GFX 100, adopting a large format sensor with the world's highest 102 megapixel resolution.*3
We will continue this legacy by continuing to introduce X Series and GFX cameras that pioneer the market for high-end mirrorless digital cameras that push the envelopes of resolution, versatility and mobility.
Camera lovers praise Fujfilm cameras for thir unique color reproduction technologies, their high image quality, and their classic design that enables optimal mobility. But even more, they love our cameras because we place premium importance on making sure our users enjoy their photographic experience and carrying our cameras around with them. We want everyone to enjoy photography and put a little creativity and fun back into their daily lives.
With the relentless advance of digital technologies, we strive to further enhance the beauty and functionality of our X-series and GFX digital cameras. We will NEVER STOP in our quest to increase the enjoyment and satisfaction of professional photographers and photo enthusiasts around the world.
*1 The Hybrid Viewfinder is a unique function of X-series cameras. It enables users to select either optical or electronic viewfinder.
*2 A 36x24mm image sensor, as used on many digital single-lens reflex cameras.
*3 In terms of consumer mirrorless digital cameras by our company’s research on 27th January, 2021.